Analytics is Not a Perfect Science or How to Tie A Shemagh

Until I started looking at the Analog 6.0 stat reports for the site, I had no idea what a shemagh was. Now I know it’s a it’s a style of head wrap which originated in the Middle East. If you really want to know how, ActionGear.com has a pretty handy tutorial (with pictures!).

However, you’re probably wondering what middle eastern head and face protection has to do with site analytics. I am rather mystified myself!

Observe the following:
Search Query Report Graph

Up until this very post, I have never talked about shemaghs. How could I if I had no idea that such a thing existed? (Well I’d seen the head wrap in films, mainly, but never in person and never knew what it was called.) I don’t show up in the first five pages of regular Google search results for the term “how to tie a shemagh”. Ditto the first five pages of image results. Nor blog search results (although I personally think I should show up for a lot more terms in the blog search category, this is one I should not show up for which makes this outcome unsurprising). Yahoo’s first five pages of results also pulled up no mention of my name. I checked the first five pages of MSN as well, just to make sure I wasn’t crazy. Still no mention of this site.

So what gives? Where does this rogue data come from? I am on shared hosting, but this is just plain out of the blue.
I am on shared hosting, granted, but my stats thus far has been without grievous errors like this. Any masterminds want to take a stab at why such a thing might happen? (Also, feel free to make fun of me for the quality of the other search terms that I legitimately DO show up for. lol mudkips.)

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