Think For Myself? Don’t Mind if I Do!
It’s been a very Twitter-heavy weekend, as previous posts will demonstrate. I had a brief spat with some woman named Amanda Chapel because I had issues with the idea of arguing against the merits of internet culture on the internet. Particularly on such a limited platform such as Twitter. I really need to think and do some research before I discuss that whole situation at length. And I do want to discuss that at length. However, in the interest of being fair I intend to read more of Strumpette and see if I can get a proper bead on the philosophy at work here. At that time, I’ll share the archive of the Twitter conversation, and get into depth on what the internet means to me and what I feel it means to our culture as a whole. More on that later though.
One of the other Twitter discoveries I made this weekend was FlypeClub. I’d been followed (and followed them in return) a little while back, but it seemed to only produce an increased percentage of self-promotional fluff scrolling through my gTalk twitter window. This weekend however I got at least a minor peek behind the curtain and figured out that some other followers I’d picked up were authors and conspirators of this mysterious FlypeClub. For the record, I still have no idea what the deal is with it, but now I’m intrigued instead of annoyed by their updates.
A little basic reading, a little paying attention showed me who all is working on the FlypeClub project. (And I KNOW I’m breaking the first and only rule here, but I can’t help it. There is a reason why, you’ll see.) Not so mysterious after all on one hand, but more mysterious on the other. Who exactly are these guys? What was the draw to make something like this? Why the seemingly aggressive promotion when it appears they don’t really have anything to sell? They do claim to offer Alligator & Python swallowing courses for $20,000 a pop, but that doesn’t strike me as a business plan that would best be supported by intense social outreach. Yet there is something to this band of cheeky irreverents that has captured my attention, and gotten me to really thinking.
I have a love for the obscure, and for the obfuscated, for the inscrutable. Although I confess that this love does not extend to businesses who cannot be buggered to explain who they are and what their services entail. That is the exact opposite of good service and should be frowned upon. This is what got me to thinking when FlypeClub came on my radar. Who the hell are these guys? Were they a business or a set of individuals? What are the rules for marketing in the “social” world if they are a business?
Generally speaking, it is up to me to decide what a thing is, what it is worth, whether or not it is valuable or true. That was the challenge posed to me, more or less, by a mysterious Flyper - who I won’t name unless it’s approved - in regards to FlypeClub. That it is up to ME to decide what it is. I liked that. I appreciated greatly the direct outreach, and I appreciated more the admission that it is in fact up to me (and you, and you, and everybody who won’t read this) to decide “what is FlypeClub”.
Seems to me that this has always been the guiding principle of business, and of life. Experts, professionals, self-appointed social leaders can all tell me exactly what they want me to know. Media and corporations have the things which they feel will be liked by the largest amount of people. The great unwashed mobs of people I see on a day to day basis, and the scores of people who write opinions on the internet also provide information on what there is to like about this, that, and the other thing. That is all fine and dandy. I tend to prefer the opinion of someone experienced with a subject or a product to tell me about that subject or a product, and I always attempt to get opinions from other, ostensibly unbaised sources. Yet the thing that so many people do not seem to grasp is that ultimately it is absolutely, one hundred percent my decision (and yours, and yours, and everybody not reading this) as to what is hip, what is worth buying, and what is true.
Really, it’s always been that way. Influence only goes so far. The task of a business, an organization, a person who wishes attention from many is to do this: provide the public with something they cannot get from anyone else. Or, if they can get the product/service/opinion from someone else, give them very good reason to embrace yours over someone else’s.
This is one of the reasons I signed on to be an affiliate of TorsoPants. Yes, they (technically) sell tshirts. Yes, there are dozens of “witty” tshirt companies abroad, particularly on the internet. But I saw these guys and immediately liked everything about their site and what they had to offer. (For the record I have not yet bought my very own pair of TorsoPants, but I am also pretty broke.) It’s something that everyone needs (clothing) and it’s got a shine to it that no one else really has.
Another fine example of providing something unique is Scarlet Imprint. I have purchased two books from them so far, The Red Goddess, and Howlings. They provide something that no one else does, and they do it well. Their books are well written, and well made (I was expecting much less from such a small press), and they are rare. Not only are they rare (very limited print runs), but they make it very clear that they take their work very seriously, and they are willing to communicate directly with those who would buy from them.
I am a decision making machine, and I am primed by the words and actions of others, but I don’t fire until my internal system of checks and balances has had its say. What kind of decision making machine are you?
