Admittedly, I’m an Internet n00b (does anyone even say that anymore?) Sure, I was chatting away with the best of ‘em on AOL in 1995, but it’s only within the last year (since I began work at an internet marketing company) that I’ve thought to embrace any browser other than Internet Explorer, any email client other than hotmail. I shudder to think that just a year ago, good ol’ IE held my hand while I traipsed naively through the interwebs, but, since then I feel I’ve taken strides, leaps, cross-country flights in the right direction; and today I’m proud to say that, Internet junkie or not, I am a bit of a Firefox whore.
I’m not web-developer. I can’t code (yet). I dabble in SEO but have barely scratched the surface. No, I’m just your average Internet user, and below is a list of the apps I like. Applications come and go, and I’ll admit, I try more than my fair-share. But, some add-ons stand their ground and prove useful and pleasant day in and day out– even, or perhaps especially, for the Internet n00b like me.
Mouse over a link and, in the top right corner of the term an icon indicating the location appears. Wikipedia shows up as a small W, Newsweek as a red box with a white N, and so on. Mouse over this icon, and a window pops up where the contents of the link is displayed like its own separate page. It’s not just a preview. Most of the time the entire contents of the page will be given; a scroll bar down the right side if necessary.
There are actually several link-preview applications on Firefox, but I’ve found Interclue to be the least intrusive. Many pop-up with an unintentional mouse-over and stay-up, blocking half the page and contributing to my overall level of irritation (one that sits quietly in the background of my average workday.)
I love this photo and video viewer. Cooliris turns your browser into a 3-D screen for viewing photos, images and videos. From browsing a friend’s Facebook album, to searching for videos on you-tube, Cooliris is convenient, easy and fun to use. It also features a “discover” section, where images and videos of the latest news, sports, art and entertainment are posted. Click on the image and you’ll be taken directly to its source. Only one complaint: a right mouse-click won’t bring up the option to save the photo.
Post to directly to Twitter from your address bar. Your 140 characters count down as you type, and a clicking a conveniently placed green arrow signifies you’re ready to post. The login window pops up to confirm so you don’t end up posting random urls every time you hit enter. Quick and easy!
Below is the text I got when visting the main site.
Site Temporarily Unavailable
We apologize for the inconvenience. Please contact the webmaster/ tech support immediately to have them rectify this.
error id: “bad_httpd_conf”
Of course no word from them using Twitter. Although funnily enough when I went to check their twitter profile to confirm…
Another Twitter outage. Nothing new. Still, at least with the screen (as shown in the image above) I was given upon hitting the site, I was immediately aware of the issue, and was given some kind of assumed reassurance that the Twitter team would be working to repair the issue. URLTea’s “error page”? Not so much.
Once again I wish to invite the URLtea operators to touch base with their users, and let us know about outages, and the future of URLtea. With a growing number of URL-shortening services out there, it becomes less and less apparent why I or anyone else should use URLtea. If you guys are interested in building a service, or a company, which people feel comfortable sticking with and recommending, it is in your best interests to communicate once in a while.
Twitter is notorious for outages at this point, but they’re discussing it publicly and making it clear that they are working to fix these issues. Dreamhost has issues regularly, which they report to customers via RSS and other direct-to-customer methods (i.e. not just posting it up on the site and assuming people will go there to read). Rackspace has blown up a couple times, too, and they sent out a slew of direct-to-customer emails. The reason these companies still get the attention that they do is because they respond to these incidents.
Well, I’m just back from the first ever NH Media Makers get together. What a terrific idea, and what a great turn out. I honestly didn’t know what to expect, both in people or content, despite the post at the actual NH Media Makers site detailing who would be there and what to expect!
We had all types of people, with different disciplines, but the major unifying factor was our passion for all things internet. Which is extremely refreshing as a majority of people I’ve met here in New Hampshire have not been the slightest bit interested in the internet or tech in general. It was like a high school AV meeting with a million times more class.
After adamantly sucking down as much coffee as possible, I tuned in to each attendee’s introduction and background. Everybody had a great story to tell and a variety of really terrific projects they were involved in too. I don’t think a single person there had just one thing they were working on, interested in, or knew about. There was no shortage of great ideas, and everybody seemed tremendously passionate about their field of interest.
We had photographers, videographers, writers, entrepreneurs, search engine marketers, programmers, culture geeks, and often times most people were several of those things if not all of them! Had I been taking notes I’d have a lot more details about each person. Everybody I met was just terrific. There was a definite buzz in the air and I could tell a lot of really valuable connections were made. Separately we’ve got a ton of super ideas and talents, together we could really turn this area into a hub of internet and cultural activity.
Couple of points I want to shout out to any local readers:
One of the attendees is a film maker out in Manchester who will be looking for extras interested in dying. :)
Another wants to get interest up in late night monster movie showings in the area, preferably big screen. Who knows about theater in the area?
We’ve got film folks who might want extras, guest writers, feedback, or musical contributions/suggestions.
There are authors chomping at the bit for publishing tips or inspiration in general.
There’s me, looking for blog authors and people interested in helping my wacky friends commit some of their film ideas to the web.
There’s a niche marketer looking for ideas and feedback on how to incorporate things like video and blogs into his repertoire to strengthen his position as the top in his field(s).
And so much more. I’m hoping others took better notes. There will be a mailing list, and notes and attendee URLs will be posted over at the NH Media Makers site, so stay tuned. We’ll also have some pictures and video courtesy of a few folks who were there. (Phil, John, and Roger if I remember correctly.) There will be more of these in the future, so if you missed the first one, fret not, you will have a chance to join in the fun!
This guy is AWESOME! Amy might not agree (and my apologies for ganking your series title for this) but I have to say that this is some of the most amusing and amazing nerd rap I’ve heard in a while. Why is it nerd rap? Well, watch for yourself.
Ignoring his awkward posing, this is by far the best lyrical treatment I could think of to describe the role of design in SEO. Everything he puts forth here is exactly correct, from clear navigation, use of standards, browser testing, and a clear call to action.
The SEO Rapper has it right, and even though you may feel like this is perhaps in the same league as the anti-drug rapping of the 80s-90s (yo yo, kids don’t do drugs, stay in schoo’, be respec-ful of your parents, ’cause no one likes a fool!), those who are new to the whole “SEO” thing might want to pay attention. For those who have had an education on the subject already, you’ll definitely get a kick out of this approach to the core concepts of search marketing.
Props to antifuchs in #ectomo for pointing this out to me.
Case in point: People getting all up in arms about an Absolut print ad campaign depicting a large chunk of the southwest United States as being part of Mexico “In an Absolut World”.
Give me a break, people. What are you offended by, exactly? History? The fact of the matter is, the land depicted in the ad’s map did belong to Mexico at one point. Is the serious offense in suggesting that the United States’ fulfillment of Manifest Destiny is somehow fallible? Heaven forbid anyone challenge the conquest of the central portion of North America.
I understand people having immigration issues, to a point. Yet to get bent out of shape over a vodka company implying that it might be ideal if the borders had never changed? Honestly. Am I the only one who sees it that way? That it’s not suggesting Mexico “retake” that area, it’s not suggesting that Mexicans should “overrun” the southwest, or that illegal immigration is a good idea.
It was an ad, run in Mexico, for booze, that used a historical reference to highlight Mexico’s once grand territory in order to associate a feeling of pride in one’s country with their product. Ultimately, it’s highly unlikely that their goal was to stir up a world of shit for themselves. It was to sell vodka to more Mexicans. Instead what they’ve got is a smaller marketing department and threats of boycott.
I find the the outrage dredged up by the idea of a company wanting to push more product pretty offensive. The more anger is expressed over that, and the more lines are drawn between immigration issues and this ad, the more nasty arguments and anti-Mexican sentiment are going to rise. I understand the concept of maintaining solid borders, of national programs being available only to legitimate citizens (to an extent). What I don’t understand and absolutely don’t like is people disparaging an entire country full of people by taking a tongue-in-cheek advertisement by a company who is based out of an entirely different country (Sweden, according to the giant PDF with tiny print they put out) and blowing the intended meaning way out of proportion. It shows a lack of rationality and serves as another vocal demonstration of how reactionary, intolerant, and anti-intellectual Americans have managed to portray themselves as.
Tonight, I’m gonna buy a vodka tonic… with Absolut in it. What are you going to do?
Ordinarily, I get really excited when there’s mail sitting in my inbox saying that I’ve gotten a comment! While a lot of times it’s just an approval request for some spammer than actually bypassed Akismet, there are the periodic genuine comments which are always a joy. (And I thank you, commenters, for taking the time to talk back.)
Today however I got a rather nasty surprise. It was spam of the worst sort, it was a comment that had gone through because it actually followed the rules, but was clearly self-promotional dreck.
I don’t mind people being self promotional in the comments, to a point. The line in the sand, however, is obvious marketese and insincerity. The comment, copied below for your perusal, demonstrates everything I hate about people trying to promote themselves “naturally” on the internet. I took the liberty of removing the name of the site and all links from the comment, because quite frankly I don’t want to give these people or this person any extra exposure that they clearly don’t deserve for pushing my buttons.
—begin comment text—
[redacted] is a platform that uses the Internet to deliver high quality radio and video programming. Our demographic reaches an unlimited resource in a worldwide venue. The benefit to artists and advertisers is far reaching, but the most important product is our quality radio broadcast. What we deliver to the audience is what matters the most at [redacted] If you have not had a chance to hear a show, we encourage you to check us out. And always remember… YOU ROCK!
—end comment text—
You want to plug your website? Yourself? Something you like? Go for it. You can even do it in the comments. But for the love of all that’s good and right in this world, do yourself a favor and spare me and my readers the Patented Marketroid Output.
If the original commenter is indeed a human being and not a robot, I would love to have an open dialogue with you about how you can improve your self-promotion tactics so you don’t end up being banned, deleted, or belittled wherever you go. Truthfully though? You only have to remember one word: genuine. If your comments and your promotion doesn’t sound or feel genuine no one’s going to take you seriously, least of all someone who deals with marketing speak every day. Next time you want to comment here, please, just be yourself and not your company line.
Tay Zonday’s managed to snag an endorsement deal. I’m sure you’ve all heard about it already. From the heartlands of Ectomo to Wired’s hipster hovel blog The Underwire and beyond, it’s being talked about non-stop.
Chocolate Rain, that agitatingly infectious little ditty from a little while back, caught the attention of the Dr. Pepper marketing staff and they decided the way to go would be a remix. The 25-going-on-14 Adam Nyerere Bahner, aka Tay Zonday, managed to snag himself a tidy marketing deal with the song that had everyone mezmerised for a good few weeks several months back. I think it’s foolish for a major brand to jump on the Chocolate Rain meme now. It’s well past its prime at this point, surely. Based on my own observations, it would seem that wide-spread things like this have a tendency to start small, flare up within a community, die out a little, spread to a series of other communities, and then burst into the general public for a brief flare of upwards of a month, then slowly die out. Think of it like the female sexual cycle. There are often spikes of intense “oh god oh god” followed by almost a total reset bordering on disinterest. Eventually there’s the actual orgasm itself, a plateau of enjoyment, after which it cools down to nothing again in relatively short order. Yes, further peaks can be coaxed out after the initial plateau, but it’s not easy and not every meme is capable of such repeated overtures.
At any rate, while I’m not much of a fan of the thinly veiled viral marketing of a carbonated beverage that is Cherry Chocolate Rain, I did get the opportunity to catch another tune by Tay Zonday that I actually enjoyed. See below and weigh in your thoughts on memes, marketing, and how goofy this kid is.
I was poking around in my google mail, when the news crawl, ticker, whatever you want to call it, came across with the blurb mentioned here. It sounded relatively interesting, so I clicked. Go ahead, check it out. I’ll wait.
http://www.forbes.com/video/?video=fvn/forbesonfilm/ve_fof111706?partner=rss
As those of you who followed that link can see, I sat through no less than a minute and a half of advertising and financial news data that had absolutely nothing to do with the article I was supposed to be seeing. For those of you who didn’t visit that link, allow me to provide a breakdown.
First 10 seconds: Summary of upcoming content. No mention of the article shown in the above link.
Next 30 seconds: Samsung commercial.
Next 100 seconds: Various financial news, again, no mention of the linked article.
Next 30 seconds: The EXACT SAME Samsung ad.
Next 20 seconds: Another ad.
Then and only they did get they get to the “point” i.e. the piece about Jack Black. It was apparently about the upcoming Tenacious D movie, but by the time I got to that point, I was so irritated by the barrage of un-asked for information I no longer had any interest in the information that actually related to the link that brought me there.
Color me stupid, but I was under the impression that have the attraction to internet media had to do with the lack of bullshit and filler one typically associates with the more “traditional” forms of media. Television, for example, is stuck with static streaming, and basically have to bend the way their revenue source wants them to bend. Internet content is a bit more fluid in nature. They could rip that down, promote it, or move it however they see fit at any time. I could understand running an ad before the main content, and even another one after, but this was ridiculous.
To get people to read this article here, for example, I wouldn’t draw people in using links for Viagra or casinos, feed them this article, then say “oh by the way, Viagra is great if you’re at a casino”. That would be a shitty thing to do. There’s a lot of internet, and not all that much time. Incidentally, based off of this ill behavior on the part of Forbes, I’m half-tempted to go marketing this article with Viagra and casinos, since I’ve now mentioned them. Or maybe a slightly less competative term, like maybe “emo” or “pony midget porn”.
Hey, why not? If the big dogs can use deceptive content presentation and linking tactics to get people to watch their advertising, why can’t I? Afterall, the promise of relevant content is what makes MySpace so popular, isn’t it? “Hey look my friend from high school, hey look, cursors and diplomas and lots of people to date through x service… wait, where’s that friend of mine again?”
Time to sign me up for some contextual advertising… post haste. Jerks.
We had “greek day” here at the office. Several people brought in greek dishes. DEEEEEE-lish. Ian makes fan-freaking-tastic moussaka.
So I read this article here: http://www.seobythesea.com/?p=324
And I was inspired to read up on the “Lonelygirl15″ phenomena. I’d heard of it, but figured it was just some marketing tripe and ignored it.
http://en.wikipedia.org/wiki/Lonelygirl15
They reference the Temple of Hathor in Denderah as part of the plot of this vBlog story series.
So I looked into that.
http://en.wikipedia.org/wiki/Image:Dendera_light_001.jpg
There’s speculation that this relief in the temple implies that they had electricity.
Then I thought, well that is a snake in there, what if they had electric eel jars? Are electric eels capable of producing visible electric shocks?
http://en.wikipedia.org/wiki/Electric_eel
Well then I noticed that those are native to South American and I realized that without accepting the theory of world travel in early history that my speculation wouldn’t fly.
But in Africa they have electric catfish! Ah-ha!
http://en.wikipedia.org/wiki/Electric_catfish
There’s also the battery jars.
http://en.wikipedia.org/wiki/Baghdad_Battery
And of course, my favorite part about exploring the Baghdad Battery… the related Mythbusters episode!!
http://en.wikipedia.org/wiki/MythBusters_%28season_2%29#Baghdad_Battery
I’d provide a YouTube reference but it’s blocked here at work.
I will be the first to admit that I have been off the deep end lately. So I was not actually thinking when, earlier today, I pulled any and all notes of interest or personal information off of my profile page. However, upon further consideration I have come to a solid reason as to why it’s a good idea to leave it blank.
That reason is, I prefer not to be yet another willing whore to statistical marketing. Every bit of information that is input here in terms of what one is interested in, what category of things one clings to, the type of profiles one is linked to, is all juicy advertising feedback that you just willingly forked over. I never had a particular issue with standardized testing when I was in grade school (remember that stuff?) with the strong exception of one part: the personal data part. That being all the requested statistical data one was “strongly encouraged” to fill out prior to taking the test. I always had a problem with this procedure. “Why,” I thought to myself in my youth, “do they need to know if i’m white or asian, male or female, if this is a standardized test? It should be based on standards of education, not standards of human types, right?” Well, of course not, how can we continue to compartmentalize people by gender, race and religion in this country unless we do so via proper education and of course proper marketing? There are disadvantages to be had within a free, democratic, capitalist environment.
Don’t get me wrong, I’m a fan of this new wave of contextual advertising sites and blogs and the like. Hell, it’s very likely that it will make me some money as well, in which case I suppose that will make me some kind of statistical whore master, but I’d much rather be the master of this situation than the slave.
I am aware that every single day that goes by, I need things. Things to get my job done, things to stay alive, things because I want things. That isn’t slated to change any time in the near future. This site network is so bloated with advertising that I think it’s safe to say I’ve seen over-fed ticks that were more attractive. A very large percentage of this advertising is absolutely nothing that I want, need, or could be persuaded to buy. The beauty of the internet should be finding what you want, and need, faster than just having a bundle of Madison Avenue folks decide after months of grueling testing what you might want based on the reactions of a handful of people who are presumably just like you. How many times do you not give a shit what commercials are playing on TV? Unless you like making fun of them, my money is on a lot of the time.
And poor The Internet. It was once a paragon of searchable, on-demand information. Now with the advent of dummy sites, multiple sites with marginal differences, splogs, spam, and onmouseOver advertising media (fucking smilies can fuck off), how is it any different from from any of the other boxes that talk at us all day? Radio, papers, magazines, tv, you know, “traditional” media.
Anybody remember the old cartoons where the protagonist was trying to avoid something? Eating, or sleeping or killing some canary? All they would see everywhere would be signs for food, or rest, or roast chicken or something. And it would become a blur of neon signs until they could think of absolutely NOTHING besides that which they wanted to avoid. Traditional media (including billboards and shopfronts) pretty much innundates us with this kind of constant exposure conditioning towards consumption of goods and services. (When they aren’t taking a cue from our lovely government and using the fear tactic.)
This is the part where I get back to the idea at hand. Remember the concept of a searchable, on-demand, useful source of information…what was it called again? The Internet, right. Except for the part where we’re going to have to wait for Internet 2: Because We Fucked it Up Royal in Part One! Just like government, and any actual market for any goods or services, the end product is controlled by those allowed to be in control. In the case of the internet, control of the most visible sites is being left to the same type of people who convince you that Budweiser isn’t canned old people urine every year during the Super Bowl. This, I believe, falls under the category of “Just Fucking Lame”.
Myspace is a really convenient way for all types of marketers to mine for interest-related data on a very large group of people without having to pay for it or talk to anybody. I hate to pay for things, and I hate talking to people a little more every day, so I understand the allure here. How is anyone going to know that you have goods and services available unless you actually get the word out? The short answer is they won’t. In walks advertising to remedy the situation of woeful product anonymity. Yet there are more respectful ways to advertise on the internet without relying on a series of “personalized” pages that look like some kind of crayon box full of reconstituted dog shit and leet. (Note from the author: My current profile set up is hopefully minimized of these characteristics, however I have never been the most color-savvy web developer.)
I do have faith in search engine marketing, if the power-houses of search keep putting their foot down as much as they can about what sites are and are not authorities on keywords. I have faith in contextual advertising to an extent, although I fear the potential for rampant abuse is going to lead to issues with that as well. I would just like to move away from the constant bump-and-grind of the public media, and I was pretty sure that the internet should be able to provide that for me. Two types of sites seriously bother me: those with little control or direction in their actual visible marketing, those too much control over how interests are categorized and turned against the users, and those that fall under both catagories. As long as those type of sites exist, and are wildly popular, I find it hard to believe that the broadcasting medium of the internet will continue to hold much validity. All forms of media have had their novelty period, heyday, public trial, and ultimately have ended up as mistrustful sources of information. Yes, even the Almighty Internet. The cynicism isn’t too deeply ingrained in regards to the internet yet so I do reserve some hope for virtue over profit margin.
Not MySpace though, MySpace was created for the marketers, by the marketers, and unless you know a way to overthrow a dot-com, that’s what it’s here for and how it will stay.
Recommended Reading for those unimpressed by MySpace: http://www.trentl.com/?name=News&file=article&sid=50
Some kids play in the sandbox. We play in the.... litterbox??? The RKNet staff is pleased that you decided to stop by. Currently this is a multi-author project, with a rotating cast of totally kooky characters. Contact giania [at symbol] gmail [dot] com if you'd like to play here too.
